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June 10, 2010
Tufts Health Plan Launches KeepingYouHealthy.com
A new resource for healthy local events, tips, discounts, and activities

Watertown, Mass. —Tufts Health Plan today launched keepingyouhealthy.com, a Web site offering Massachusetts and Rhode Island residents an array of resources for healthy living.  In addition to highlighting local events focused on health, discounts, tips, and seasonal activities, the site intends to create a community of individuals interested in healthy living who can offer ideas and support to one another.

“We want to support people in creating a healthier lifestyle,” said Rebecca Levanduski, director of marketing at Tufts Health Plan.  “We’re excited about keepingyouhealthy.com as a destination for individuals who are eager to take the right steps in getting and staying healthy, but want guidance and support.”

The site includes:

  • An Events and Activities Calendar that provides information on different types of programs and activities in the
    local area.
  • Coupons and Discounts for healthy activities and products
  • An interactive health tips forum for users to post practical, everyday tips on health and wellness
  • Articles on how to get more value from your health plan
  • A library of videos on a variety of health topics

KeepingYouHealthy.com encourages user interaction and allows content to be shared on other social Web sites such as Facebook and Twitter.  Users are eligible to be entered in a monthly drawing to win prizes when their comments are posted on the site.  In addition, audiences can follow KeepingYouHealthy.com on Twitter (@KeepingUHealthy) to get the latest updates on content.

”The long-term goal is to create a community of individuals who can share ideas about fitness, nutrition, healthy living and overcoming obstacles for living a healthier lifestyle,” said Levanduski.  “We’ll get the conversation started with coupons, calendars and tips, but our hope is that people will share their own ideas and motivate one another on their journey to healthier living.”

For more information, please visit keepingyouhealthy.com.